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Will Social Platforms become the new TV Networks?

Posted by: Simon Mansell, CEO

Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?    

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Will it?

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