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For the past few years, Starbucks has been paving the way in e-gifting. Between its partnership with Facebook and mobile app, giving the gift of coffee has never been easier. Today, Starbucks announced its most innovative way to give coffee ever with its “Tweet-a-Coffee” program. Now, US customers can simply […]
October is coming to a close. We can bury the month in 6 feet of candy ;-)
"You must know why you want to change before you can commit yourself to the necessary steps. Your desire for change, which will ultimately determine your commitment to change, requires that you eliminate all self-defeating assumptions from your consciousness."
Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?
Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.